ART DIRECTION / DESIGN-
Seat Ecomotive

People who drive green cars, think they can get away with more than a regular driver. They call this the 'Green but mean effect'. This was the main thought behind this daring campaign by Seat, in which we shot our main character Leonie in all kind of crazy situations. Parking her car in the middle of a bridge to talk to a girlfriend for instance, got a lot of great reactions, which were then posted on the site.

I did the site- and banner designs / concepts for this campaign, together with the great people of TAXI Amsterdam


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Seat Ecomotive
TAXI Amsterdam
April 2010
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Seat Ecomotive
TAXI Amsterdam
April 2010
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