ART DIRECTION / DESIGN-
Adidas - Launch new AJAX shirt

For TBWA Bec, I was asked to do designwork for a campaign site for the launch of the new AJAX soccer-shirts 2010! The main idea was that at the day of the launch, every hour we would reveal a little bit more of the shirts, which were worn by some of the star players of Ajax. Because of the fluor-yellow accents on the shirts, we made it so like the players were coming out of the dark. Full shirts were revealed when the stadion-lights went on.


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Adidas
TBWA Bec
April 2010
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Adidas
TBWA Bec
April 2010
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